Ad Analysis-IKEA Print Ad/Toronto LiveGreen Ad
https://anerdsworld.com/wp-content/uploads/2015/08/print-ikea.jpg When first looking at this advertisement, its simplicity is by far its most prominent feature, immediately drawing the viewer's attention to the chairs in the middle, which was definitely its main goal. The white and grey coloring add to the element of minimalism, creating the effect of an empty background which would not have been possible with nearly any other color scheme. This also initially creates an emotionally neutral effect, at first seeming as if its sole purpose is to prominently feature the chairs and the relatively affordable price, contrasted from the background by its bold, dark font, as well as the IKEA logo in the bottom right corner. Upon further examination of this advertisement, the words "Happy Valentine's Day" shown in a thin, grey font so as to partially blend in with the background, can be seen in the bottom right of this image. This gives the position of the chai...