Ad Analysis-IKEA Print Ad/Toronto LiveGreen Ad

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When first looking at this advertisement, its simplicity is by far its most prominent feature, immediately drawing the viewer's attention to the chairs in the middle, which was definitely its main goal. The white and grey coloring add to the element of minimalism, creating the effect of an empty background which would not have been possible with nearly any other color scheme. This also initially creates an emotionally neutral effect, at first seeming as if its sole purpose is to prominently feature the chairs and the relatively affordable price, contrasted from the background by its bold, dark font, as well as the IKEA logo in the bottom right corner.

Upon further examination of this advertisement, the words "Happy Valentine's Day" shown in a thin, grey font so as to partially blend in with the background, can be seen in the bottom right of this image. This gives the position of the chairs an entirely different context by implying some sort of sexual action between them. This joke, due to its subtlety and simplicity, adds a level of humor which can be enjoyed by the majority of demographics to this ad, and also makes this ad somewhat more relatable by distracting viewers from the marketing of the chairs by appearing to address them on a more personal level.

This ad most prominently uses logos and pathos to sell its product. The affordable price of the chairs, highlighted by its bold font, is an example of the uses of logos in this ad, emphasizing the fact that by buying these chairs, viewers will most likely save money. This ad's use of pathos comes in the form of its sexual undertones, which could appeal to the viewers' sense of humor, and inspire some sort of emotional reaction within them.

This ad is a great example of print ads, due to it effectively drawing attention to its product, but not appearing too aggressive in its marketing. Its simple color scheme and empty background make it pleasing to look at, and its efforts to appear relatable and humorous are generally effective. These aspects make this ad effective as a piece of marketing, due to its appeal to a huge demographic.

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This advertisement by Toronto LiveGreen, as opposed to the IKEA ad, has a much more serious tone. It appeals to the logos, ethos, and pathos of the audience by stating the fact that littering has a negative impact on the environment, and calling people who litter lazy. The combination of the Lays and Krazy Glue wrapping that spells 'lazy' brings more emphasis to this than if it were text on the background. This ad is effective because it uses garbage, its focal point, to spell out the main message and relates to the audience by addressing them on a personal level.