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Showing posts from September, 2018

Ad Analysis-IKEA Print Ad/Toronto LiveGreen Ad

Image
 https://anerdsworld.com/wp-content/uploads/2015/08/print-ikea.jpg When first looking at this advertisement, its simplicity is by far its most prominent feature, immediately drawing the viewer's attention to the chairs in the middle, which was definitely its main goal. The white and grey coloring add to the element of minimalism, creating the effect of an empty background which would not have been possible with nearly any other color scheme. This also initially creates an emotionally neutral effect, at first seeming as if its sole purpose is to prominently feature the chairs and the relatively affordable price, contrasted from the background by its bold, dark font, as well as the IKEA logo in the bottom right corner. Upon further examination of this advertisement, the words "Happy Valentine's Day" shown in a thin, grey font so as to partially blend in with the background, can be seen in the bottom right of this image. This gives the position of the chai

The Effects of Media on Everyday Life

Part I: Hello to everyone reading this blog post. my name is Max Metters. This weekend, I have used a media consumption chart to keep track of the media that I consume in order to analyze how ingrained in society it is. Over the weekend, I read for a total of about six hours, watched about two hours of television, and spent about seven hours online or on social media outside of working on homework. I feel like this shows that media plays a huge role in our lives, even if we don't necessarily notice it, and while I don't feel like media significantly affects my decisions, the level of exposure that the majority of people in the US receive greatly increase the odds of it doing so for them. Having grown up with technology, I feel as if I have grown used to its presence and am able to be more responsible in using it than people who are not used to it. Although I use social media as a means of communication, I do not feel that it has a significant effect on my life. I normally