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Gender and Advertising

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Part I: These advertisements are slightly different—following the same formula, but with changes in the text and in the clothes shown. The ad with the little boy in it has text on the right-hand side reading "The Little Scholar", while the ad with the little girl reads "The Social Butterfly". My perception of Gap did not significantly change after reading these ads, as it (like several other clothing companies) have previously run potentially problematic advertisements. Because of this, ads like these coming from Gap are not entirely unexpected. Boys and girls were definitely shown as different in this ad, due to the style of clothes being different, as well as the implications of the text "The Little Scholar" and "The Social Butterfly". I feel that this portrayal of gender could be seen as problematic, but may have not been entirely intentional on Gap's part. While I can definitely see how these ads may offend people, I personally do...

Happiness

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Part I. There are several things that make me happy, such as playing the guitar, running, and drawing, but I am normally the happiest when I am around people that I enjoy being with and talking to. At least for me, being able to communicate with people while doing these things amplifies the enjoyment that I get from them. I believe that a national happiness index is important because it gives people in power ideas as to how to change society for the better, and serves as a somewhat accurate representation of the views of people on society or any other aspect of a nation. I feel like the best way to measure a nation's happiness is to conduct some type of survey with specific areas which people can express their happiness-or lack thereof-with. I think that this would provide a more accurate measure of happiness in a country than trying to measure the general levels of happiness among a population. Part II. Kurt Vonnegut's short story " I've Been Called a Luddite...

Ad Analysis-IKEA Print Ad/Toronto LiveGreen Ad

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 https://anerdsworld.com/wp-content/uploads/2015/08/print-ikea.jpg When first looking at this advertisement, its simplicity is by far its most prominent feature, immediately drawing the viewer's attention to the chairs in the middle, which was definitely its main goal. The white and grey coloring add to the element of minimalism, creating the effect of an empty background which would not have been possible with nearly any other color scheme. This also initially creates an emotionally neutral effect, at first seeming as if its sole purpose is to prominently feature the chairs and the relatively affordable price, contrasted from the background by its bold, dark font, as well as the IKEA logo in the bottom right corner. Upon further examination of this advertisement, the words "Happy Valentine's Day" shown in a thin, grey font so as to partially blend in with the background, can be seen in the bottom right of this image. This gives the position of the chai...

The Effects of Media on Everyday Life

Part I: Hello to everyone reading this blog post. my name is Max Metters. This weekend, I have used a media consumption chart to keep track of the media that I consume in order to analyze how ingrained in society it is. Over the weekend, I read for a total of about six hours, watched about two hours of television, and spent about seven hours online or on social media outside of working on homework. I feel like this shows that media plays a huge role in our lives, even if we don't necessarily notice it, and while I don't feel like media significantly affects my decisions, the level of exposure that the majority of people in the US receive greatly increase the odds of it doing so for them. Having grown up with technology, I feel as if I have grown used to its presence and am able to be more responsible in using it than people who are not used to it. Although I use social media as a means of communication, I do not feel that it has a significant effect on my life. I normally ...